The Situation From the blacktop to the golf course. designer Tommy Hilfiger has the streets covered. His namesake casual wear is worn by rap, rock. teen. and sports stars and fans. and. these days. many of them arc women. Tommy designs. sources, makes, and markets men’s and women’s sportswear and denim wear. as well as athletic wear. children’s…
Since 1997. offer> a big and low prices for watches and jewelry. Obviously, for an online retailer, the holidays are a particularly important period. It is a time when many people shop online, so sales can really soar. was able to use electronic audit data about how their purchasers shop and how much they are buying. Nielsen Online constructed…
Hitwise is a leading provider of online competitive intelligence services. Every day. the company monitors more than 25 million Internet users and interacts with more than 450.000 Web sites across industry categories in several countries. Hitwise benchmarks its clients’ online presence to competing Web sites. Client firms use this information to optimize their online investment in affiliate programs marketing.…
SRI Consulting, partner of SRI International and formerly Stanford Research Institute conducts an annual survey of consumers that is used to classify persons into VALS-2 (Values and Lifestyles) types for segmentation purposes Information on specific aspects of consumers’ lifestyles is also available. GfK Custom Research North America annual survey of 5,000 consumers who participate in leisure sports and recreational activities.…
Info USA is a leading provider of sales and marketing support data. The company gathers data from multiple sources. including: • 5,200 Yellow Page and Business White Page directories • 17 million phone calls to verify information. Every business is called one to four times a year. • County courthouse and Secretary of State data •…
Sources of published external secondary data include federal, state, and local governments, nonprofit organizations (e.g., Chambers of Commerce), trade associations and professional organizations. commercial publishers, investment brokerage firms. and professional marketing research firms. In fact, so much data are available that the researcher can be overwhelmed . Therefore, it is important to classify published sources. (See Figure 4.2.) Published…
Secondary data may not be current, and the time lag between data collection and publication may be long, RS is the case with much census data. Moreover. the data may net be updated frequently enough for the purpose of the problem at hand. Marketing research requires current data; therefore, the value of secondary data is diminished as they…
Boston Market Some Place Like Home According to seconder home meal replacement (HMR) will be the family dining business of the twenty-first century. I “JR is portable, high-quality food that’s meant for takeout, and it is the fastest growing and most significant opportunity in the food industry today. According to Nielsen’s consumer panel data percent of respondents purchased…
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