Category Archive for: Fieldwork

Supervision of Fieldworkers

Supervision of fieldworkers means making sure that they are following the procedures and techniques in which they were trained, Supervision involves quality control and editing. sampling control. control of cheating. and central office control. Quality Control and Editing Quality control of fieldworkers requires checking to see if the field procedures are being properly implemented.” If any problems are…

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Real Research Refusing Refusals The Council for Marketing and Opinion Research (CMOR) is a national nonprofit research industry trade group In a CMOR survey that interviewed more than 3,700 U.S. consumers, nearly 45 percent said the, ad refused to participate in a survey over the past year. CMOR offers several guidelines related to fieldwork to help reduce refusal…

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