Category Archive for: Measurement And Scaling Noncomparative Scaling Techniques


The validity of a scale may be defined as the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured, rather than systematic or random error. Perfect validity requires that there be no measurement error (Xo = XT, XR = 0, Ks = 0). Researchers may assess content ~alidity riterion…

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Measuring Technical Sophistication with a Technically Sophisticated Scale

The following multi-item scale measures the technical sophistication of a product line. Measuring Satisfaction Using the Oualtrics Question Library Access to Qualtrics is included with this book. Use the Qualtrics question library to electronically develop the following satisfaction scales. 1. Five-point Likert (type) balanced scale 2. Five-point Likert (type) unbalanced scale 3. Seven-point Likert (type) balanced…

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Stapel Scale

Instructions Please evaluate how accurately each word or phrase describes each of the department stores. Select a plus number for the phrases you think describe the store accurately. The more accurately you think the phrase describes the store. the larger the plus number you should choose. You should select a minus number for phrases you think do not…

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Likert Scale

Instructions Listed here are different opinions about Sears. Please indicate how strongly you agree or disagree with each by using the following scale: 1 = Strongly disagree 2 = Disagree 3 = Neither agree nor disagree 4 = Agree 5 = Strongly agree The Likert scale has several advantages. It is easy to construct and administer.…

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Measurement And Scaling Noncomparative Scaling Techniques

New York City Transit in Transit The New York City Transit (NYCT) does not have a wholly captive audience. as some people believe. Many people do not use the mass transit system when they have a choice. A much needed rate hike brought fears that more people would avoid taking the bus or subway. Therefore. research was undertaken…

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