Examination of secondary data sources uncovered the facts that tobacco smoking is responsible for 30 percent of all cancer deaths in the United States and is a leading cause of heart disease, along with being associated with problems such as colds, gastric ulcers, chronic bronchitis, emphysema, and other diseases. Do tobacco companies share an ethical responsibility for this…

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TNS Global  conducted a research project to measure the relative effectiveness of television, print, and radio as advertising media for a client firm. In addition, the effectiveness of 10 TV commercials. radio commercials, and print ads was assessed. Given the nature of the project, the oral presentation of the report was particularly important in communicating the findings. A…

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Conclusions • Conclusions Conclusions concerning, for example: • Customer behavior • Customer attitudes or perceptions • The nature of the markets studied Generally, in studies with samples designed to represent the market Avoid interesting results that are not relevant to the conclusions • May be in the form of statement or paragraphs • Use subheadings to…

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Reporting the Friendly Skies The task of marketing research is to assess information needs, to provide this information, and to help the decision make!”in making the right decision. That is what United Airlines, tbe Chicago-based airline company, has understood with its ongoing in-flight customer satisfaction tracking program. Each month, 192,000 passengers among 900 flights are selected and surveyed,…

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